This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development. This course will introduce you to the concept of channel benefits, which focuses on HOW customers want to buy. This is a critical first step and represents the demand side of designing routes to markets. You will learn which channel benefits are most commonly desired by customers. Finally, you will gain frameworks for how to quantify and tradeoff these benefits so as to create a range of strategic options.
MK
Its quite informative, the training content is simplified and flavored with real examples
MH
it was really great experience , thanks course era give me financial aid
VR
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
Showing: 11 of 11
The quizes are poorly designed. 100% of the answers have to be correct to pass in contrast to 80% stated.
Entire video content is repeated in Week 4.
This course is both interesting and useful. I only recommend you watch the videos on 1.25x or 1.5x, because the professor speaks a little slow. However it is clear she knows a lot about the topic.
Incredible course to learn about Marketing Channels and how to use them properly in a business. The course is explained really well and with great examples.
Good and easy to understand, but there are some errors in the quizzes.
Its quite informative, the training content is simplified and flavored with real examples
it was really great experience , thanks course era give me financial aid
What a great course.
Good
good
This course was very helpful for understanding the impact of channel benefits in the market and helping me learn how to add value to a product or business with no changes to the actual product itself.
good and knowledgeable course