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University of Pennsylvania

Social Norms, Social Change I

This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices. This is Part 1 of the Social Norms, Social Change series. In these lectures, I introduce all the basic concepts and definitions, such as social expectations and conditional preferences, that help us distinguish between different types of social practices like customs, descriptive norms and social norms. Expectations and preferences can be measured, and these lectures explain how to measure them. Measurement is crucial to understanding the nature of the practice you are facing, as well as whether an intervention was or was not successful, and why. In Part 2, we will put into practice all we have learned in Part 1. New! Please use this link for a 30% discount on the recommended book that accompanies this course! https://global.oup.com/academic/product/9780190622053/?cc=us&lang=en&promocode=AAFLYG6

Status: Social Impact
Status: Data Collection
BeginnerCourse11 hours

Featured reviews

VC

5.0Reviewed Jan 14, 2024

It's a challenging but fulfilling course that enables you to fully understand the world a little bit better. Make sure to take notes, plenty of notes if you have no memory like me!

SG

5.0Reviewed Nov 9, 2017

This course is both informative and practical! It manages to convey the complexity of social norm analysis and measurement while remaining accessible to students with no prior knowledge.

NA

5.0Reviewed Aug 30, 2020

The course materials are educative and just right for education purpose, I appreciate the facilitator and say thank you for your time and the knowledge you impact on me about Social Norm’s

NM

4.0Reviewed Jul 1, 2020

Solid concepts to dissect collective behaviours and unpack the phenomenons. Helpful examples by UNICEF. Would be better if slides are also included, but overall, great! Thank you, Prof :)

WM

5.0Reviewed Aug 31, 2020

I really enjoyed the course. It absolutely made me reconsider how I approach a problem. Understanding the reason why people think the way they do is essential in driving positive change.

RI

4.0Reviewed Oct 9, 2016

It's very useful. I think at first lectures there is neccesary a synopsis about the concepts and their classification or relation, because as you deep the relation is more confused.

PE

5.0Reviewed Mar 6, 2019

This course will open your eyes to different behavioural patterns that human engage in, teach how about the suppossed mudane but important things in our society and also how to carry out a research.

SY

5.0Reviewed Jun 15, 2017

Really enjoyed this course. Insightful. Professor clearly communicates course content. Could do without all the opening jingles/intros since the video clips are really short, though.

AK

4.0Reviewed Apr 2, 2020

Good and understandable introduction to the theory of social norms. Examples used are illustrative and helpful. Sometimes, the readings and lectures were repetitive rather than complementary.

RS

5.0Reviewed May 8, 2020

I love how simplified the concepts were for anyone to understand topics that have taken so long to research upon. Thank you for constructing such a well-rounded course, it was great fun to stduy!

TA

5.0Reviewed May 16, 2019

Was a fascinating course that highlighted we human beings are driven by norms and societal expectation. Negative norms can be turned positive with the right kind of intervention.

JC

5.0Reviewed Aug 5, 2019

Achei o curso muito interessante e importante para entender a minha area de trabalho com certeza abso;uta irei implementar os conhecimentos adquiridos e estou pronta para entrar na 2 parte do curso

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