Updated in May 2025.

This course now features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Unlock the secrets to successful selling with Sales Strategies and Techniques. This course equips you with proven methods to close deals confidently, enhance customer relationships, and outshine the competition. By mastering these skills, you'll transform your sales approach and achieve measurable results. Dive into the fundamentals of consultative selling, including the PULSE model, which helps you position yourself effectively, understand customer needs, and deliver tailored solutions. Learn to build urgency and evolve your sales strategies to stay ahead in every interaction. Explore actionable techniques to gain a competitive edge, like transitioning from salesperson to trusted advisor and addressing key customer wants beyond pricing. Handle objections like a pro with tools to turn pushback into opportunity. From common objections to advanced closing techniques, you’ll gain word-for-word responses and methods to pre-empt or isolate concerns. With 33 engaging lessons, this course provides a structured, step-by-step guide for mastering the art of sales. Perfect for sales professionals, entrepreneurs, and anyone eager to improve their persuasion and negotiation skills, this course is ideal for those with some sales experience or a basic understanding of customer engagement. Whether you’re advancing your career or building a business, these techniques will propel you forward.