Back to Quantitative Research
University of California, Davis

Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

Status: Sample Size Determination
Status: Quality Control
IntermediateCourse18 hours

Featured reviews

MK

5.0Reviewed Jan 20, 2025

This course is one of the best courses each researcher needs to take. I strongly recommend this course because of its rich material and nice teaching of the instructors.

SK

5.0Reviewed Nov 10, 2022

It helped me get through market research now i feel comfortable doing some analysis and market research questionnaire building etcI will recommend this course to my peers

DD

5.0Reviewed Jul 7, 2020

Its a platform to enhance your skills and learn the things efficiently with a practical approachThanks to Coursera Team

RH

5.0Reviewed Oct 17, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

OO

5.0Reviewed Mar 4, 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.

YT

4.0Reviewed Mar 8, 2019

It has been possible to learn a basic framework of statistical analysis.

PL

5.0Reviewed May 25, 2021

This course is good for someone who is looking for the basic principle of quantitative research

JD

5.0Reviewed Nov 5, 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.Thanks a lot to the Instructors.John Paco

GS

5.0Reviewed Jul 16, 2020

very helpful in building foundations for market analysis

VP

5.0Reviewed Mar 16, 2024

An amazing course. You should have atleast a degree in statitics to understand the subject.

HC

5.0Reviewed Jul 12, 2021

A​ perfect blend of information and knowledge needed by newcomers to this field

RD

4.0Reviewed Jul 17, 2019

Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.

All reviews

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Noor Nahas
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