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Università Bocconi

A Scientific Approach to Innovation Management

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies. This video is part of a project that has received funding from the European Research Council (ERC) under the European Union’s Horizon 2020 research and innovation programme (Grant agreement No. 101021061)

Status: Big Data
Status: Data Analysis
Course14 hours

Featured reviews

A

5.0Reviewed Apr 2, 2026

Exceptional one. I was completely in agreement with all the course contents. 100% human brain is used in this. Brilliant one.

HR

5.0Reviewed May 14, 2024

amazing and very useful course in growing one's career graph professionally

JS

5.0Reviewed Apr 5, 2026

This course is very useful in scientific as well as for teaching

JW

5.0Reviewed Apr 11, 2022

Really good course that helped me de-mystifying several areas within innovation management.

WC

5.0Reviewed Dec 2, 2019

Establishing fundamental Ideas about making a solid decision in the world of uncertainty and ambiguity.

IP

5.0Reviewed Nov 9, 2020

When intuition is not enough and data are almost everywhere, managers should use these techniques.

FC

4.0Reviewed Apr 10, 2020

course well done in terms of pace and content.as improvement point teachers could schedule few times boxed windows with studens for Q&A more interactive

All reviews

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