Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
Content, Advertising & Social IMC
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Content, Advertising & Social IMC
This course is part of Social Media Marketing Specialization
Instructor: Randy Hlavac
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1,109 reviews
Skills you'll gain
- Social Media Marketing
- Paid media
- A/B Testing
- Digital Advertising
- Marketing Strategies
- Global Marketing
- Integrated Marketing Communications
- Advertising
- Content Marketing
- Content Creation
- Social Media Strategy
- Earned Media
- Customer Engagement
- Key Performance Indicators (KPIs)
- Social Media
- Drive Engagement
- Owned Media
- Media Strategy
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There are 4 modules in this course
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Status: Free TrialDigital Marketing Institute
Status: Free TrialNorthwestern University
Status: Free TrialUniversity of Maryland, College Park
Status: Free TrialUniversity of Colorado Boulder
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Reviewed on Dec 2, 2016
The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.
Reviewed on Sep 20, 2016
This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.
Reviewed on Feb 17, 2017
This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs
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