YS
i am more creative now and more confident after this course .

This Social Media Content Strategy course is built for aspiring and professional content creators who want to elevate their social media presence. In this course, you will learn how to create social media content that not only captures attention but compels your audience to act. This course focuses on social media content creation, giving you hands-on experience with Adobe Express and Adobe AI tools to develop scroll-stopping visuals, impactful messaging, and smart scheduling strategies. Explore social media design best practices, including layout fundamentals, brand consistency, and creative workflows that make your content stand out. Whether you’re a solo influencer or managing social media for a brand, you’ll gain the skills to plan, produce, and publish high-quality content across platforms. Each module dives into real-world content creation techniques, including how to optimize your work with AI-powered insights and templates. By the end of the course, you’ll be equipped to build a dynamic, engaging content strategy and become a confident leader in social media content creation.

YS
i am more creative now and more confident after this course .
AM
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
GS
Very good helps to understand the things in detail
SM
Engaging course that gives a comprehensive overview of social media content creation with useful insights and easy-to-follow practical tuition to take you from beginner to accomplished user.
HM
It was engaging and the assessment was so easy, hence the interest to complete more modules. Well organised content.
LH
Extremely detailed and informative— I learned so much and really enjoyed working on the assignments in this course. Thank you to the team!
NR
Awesome! Thanks for this course - gives an easy way to use browser based tools to post quality content on SM.
VR
i was n amazing experience of learning social media and content creation using AI, i had a lot of fun while completing this course:)
RR
Fantastic. Covers not just the technical basics, but the thinking and planning and strategy around each choice. I would recommend this to any business owner or marketer.
WA
I really enjoyed and learned from this course. it deeply helped me understand topics which i knew of but not too much
AS
Superb Course, Anyone can easy understand the tutorial. All best for users.
AL
I learn a lot in Social Media Content and Strategy in this Course.
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Very superficial, seems to be aimed at high-school freshmen. It touches aspects of marketing, branding, planning, metrics and copyright in social media, however, there are plenty of YouTube videos out there that are more informative and engaging than this course as a whole. Having said that, the exercises with Adobe Express are good, fun, and there is plenty of opportunity to tinker with it and be creative.
This course is not for beginners!
Loved the interactivity and material that I enjoyed understanding. However, there was two segments of the course that I had trouble with: adding image/video content to share in a text-box when the course asked for my optional participation. And trouble setting up social media connections via the Content Scheduler. I hope that Coursera will see to these types of scenarios when they want students to submit content made in Express.
It was a great course for creators, I have learn a lot of thing so far. I want share same of my experience and knowledge I have gained. I have learn the techniques of marketing and using social media. I have learn how to target my audience and how I build connection with them. I have learned how to create content based on my audience interest and make value. I have learn much more that I want to share but I think it is more enough. Thank you a lot from the instructors for being so good in sharing knowledge to us. And a special thank you from Adobe and it's team.
I recently completed the Social Media Content and Strategy course, and it was incredibly insightful. The course covered key strategies for creating engaging content and optimizing social media performance. The practical tips and clear explanations made it easy to understand and apply. Highly recommended for anyone looking to improve their social media presence!
I learned a lot about design and how to create and innovative business. I can apply a lot of what I learned like design and creativeness to how I do most of the things in this class. I can use this information to help promote and use creative design for the business I work for in the sports world in the future.Â
It was too knowledgeable and profitable to be a part of the adobe family which has provided us the great opportunity to rock on some other specializations courses that can build our personality as well as our resume. Thank you adobe for such an incredible opportunity.
This course was easy to learn since I was able to get free access to adobe express and apply the lessons and skills I had learned. It was a fun course to take, where you learn skills that could be applied in your personal life or career advancement.
Before taking the 'Social Media Content Strategy' course, I felt like I was just guessing. Now, I have a clear, strategic framework and understand so many new nuances about effective content planning. Truly eye-opening!
Absolutely useful. When starting the course I had literally no idea of how to produce quality content and how to programm my publications. The course is perfectly suited for those who start from scratch.
Engaging course that gives a comprehensive overview of social media content creation with useful insights and easy-to-follow practical tuition to take you from beginner to accomplished user.
Thank you to Adobe and Coursera for this incredible learning opportunity! 🙌 Looking forward to leveraging these skills to elevate my real estate business and better serve my clients
Fantastic. Covers not just the technical basics, but the thinking and planning and strategy around each choice. I would recommend this to any business owner or marketer.
This course was excellent. Thank you very much for all the information provided and shared. It was very useful for me, and I would recommend it to everyone.
Extremely detailed and informative— I learned so much and really enjoyed working on the assignments in this course. Thank you to the team!
i was n amazing experience of learning social media and content creation using AI, i had a lot of fun while completing this course:)
I really enjoyed and learned from this course. it deeply helped me understand topics which i knew of but not too much
It was engaging and the assessment was so easy, hence the interest to complete more modules. Well organised content.
This course was decent and had good practice opportunities for creating and scheduling content on Social Media.
Awesome! Thanks for this course - gives an easy way to use browser based tools to post quality content on SM.