NK
5.0Reviewed Aug 6, 2023
The course is designed very well and the instructor did good job in explaining the basics.
Very good ! High quality content, well structured and demanding enough without being overwhelming.
Social Media and Digital Marketing Fundamentals
Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.
Status: Digital Content
Status: Marketing
BeginnerCourse10 hours
Featured reviews
RM
5.0Reviewed Aug 18, 2021
love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course
FM
5.0Reviewed Aug 29, 2021
it is a perfect course for discovering this vast ocean (digital marketing)
MA
5.0Reviewed Aug 17, 2025
A comprehensive marketing reference that generations will admire — thank you, Coursera, and thank you, Digital Marketing Institute! We’re still creating and innovating with you.
AF
4.0Reviewed Oct 30, 2022
It was good to learn certain usefull concepts. please also include some practicle learning in it.
SR
5.0Reviewed Jun 20, 2024
This Course helped me to understand the basics. Kudos to Instructors
NG
5.0Reviewed Oct 14, 2023
IT AGVE ME A LOT OF INFORMATION AND ABOUT THE STRATEGIES ABOUT HOW DIGITAL MARKETING CAN BE DONE IN SUCH A WAY THROUGH WHICH WE CAN EARN A LOT OF MONEY
FU
5.0Reviewed Jun 29, 2022
It was an awfully good course. Literally Fundamentals , so if you are a beginner then dont worry and just dive in into the course, You will learn alottt!
OO
5.0Reviewed Jun 26, 2022
Cntent is way higher and better than so many paid versions out there online. Cousera and DMI have done gratly here I must confss
SK
5.0Reviewed Nov 27, 2021
Literally learned a ton- all about Content Creation, Buyer's Journey, Social Media for Relationship Building and so much more.
YG
5.0Reviewed Sep 3, 2024
Very interested course and exceed my expectation . great knowledge!
CL
4.0Reviewed Sep 23, 2025
Twitter is now called X, The certificate needs an update but a discount on those who already took the certificate for a refresher instead.
All reviews
Showing: 20 of 99
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Matthieu LB
5.0
Reviewed Nov 22, 2021Shushanik Galstyan
3.0
Reviewed Aug 8, 2024The course explains the fundamentals of digital marketing and social media marketing in an understandable and well-organized manner. However, key industry updates are missing from the course. You won't find the following here: - Youtube advertising - 0 mentions about TikTok - Influencer marketing topic is quite outdated - No word about carousel formats trending now on Instagram, LinkedIn, and TikTok - Outdated Twitter info (currently X) - No info about Instagram Threads - No info about digital product placement - No info about GDPR and Apple's privacy policy updates affecting tracking users - No info about how to work with audiences that use ad blockers - No mention of ad sentiment - how each type of ad is perceived by audiences, what is considered spammy/unreliable. Good for someone who's just starting, lack of depth for specialists having some experience. Regardless of the students' previous experience in digital marketing, the course needs to be updated ASAP.
Yasaman Yazdanpanah
5.0
Reviewed Jun 15, 2022it's a great course and i learn a lot of new things about SM and DM .
just one suggestion : monitor more on assignments and comments is required
Stefany Koslow
5.0
Reviewed Nov 28, 2021Literally learned a ton- all about Content Creation, Buyer's Journey, Social Media for Relationship Building and so much more.
Theresia Yulita
5.0
Reviewed Jan 5, 2022Above my expectation. Not only reading and listening, we also practice.
Riany Mutiara
5.0
Reviewed Aug 18, 2021love love love the syllabus,the quizes all the assignment....really help newbi in Digital marketing like me to understand the basic n fundamental for next course
Faseeh Ullah
5.0
Reviewed Jun 29, 2022It was an awfully good course. Literally Fundamentals , so if you are a beginner then dont worry and just dive in into the course, You will learn alottt!
farzane moradi
5.0
Reviewed Aug 29, 2021it is a perfect course for discovering this vast ocean (digital marketing)
Ananda Karla Athiyyah
5.0
Reviewed Jun 3, 2021it is very good and imformational!
Wallappuli Mudiyanselage Prabath Buddhika Jayanath
5.0
Reviewed Nov 4, 2021best digital marketing courese.
Simone Paganini
5.0
Reviewed Jan 28, 2022great course, thank you
Siddharajsinh
4.0
Reviewed Sep 7, 2021Great start
Arindol Dey
4.0
Reviewed Aug 27, 2021Марина
5.0
Reviewed Nov 10, 2024Не так часто лишаю відгуки, але пройшовши курс маркетингу для початківців, тепер вже знаю та розумію цінність прямих відгуків та рекомендацій від користувачів. По перше, це мабуть перший курс який я проходжу з таким неймовірним задоволення в бажанням більше і більше знати. Дякую! Інформативно, цікаво, зрозуміло. знання, які дають базу для подальшого старту. Рекомендую!
sbusiso
5.0
Reviewed Sep 22, 2021Course content was thorough and well presented. I found the course to be very practical in the information that was taught, and anyone looking to understand social media marketing to consider this course.
Юрій Моргун
5.0
Reviewed Nov 13, 2024Дуже корисна інформація. Цікаві практичні завдання. Через недоліки перекладу не завжди вдавалося релевантно підійти до їх виконання. Як висновок - буду вчити англійську мову.
Anjana Joy
5.0
Reviewed Nov 29, 2022Amazing course. The classes helped me to master the basics of Digital marketing. Also, assessments were helpful to gain experience in the practical world..
Abdullah
5.0
Reviewed Aug 7, 2022Very good course. Learned alot. It is a good course for the beginners. I recommend this course for all who want to learn social media marketing.
T DG
5.0
Reviewed Mar 9, 2022Very helpful. Structured and easy to understand. Pacing is also just right to accomplish all the tasks. I also like the idea of peer reviews.
Elvar Abdullazada
5.0
Reviewed Jan 25, 2022Thanks for all useful information.