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S.P. Jain Institute of Management and Research

Marketing Management

Marketing plays a vital role in business growth. It is a broad general management responsibility and not specific to marketing specialists alone. Customer-oriented and competitive marketing strategies are critical to business success. This course explores the core concepts and tools of contemporary marketing management—including market segmentation, brand positioning, distribution channel design and communications to develop an effective customer-centric marketing strategy. Through the course, you will be exposed to a variety of analytical approaches, tools and techniques that we can use in thinking about strategic issues. The various modules in this course will enable you to apply the learning from the various concepts and frameworks to your workplace. The goal of this course is to enable you to take effective decisions and become better managers at your workplace.

Status: Product Lifecycle Management
Status: Product Strategy
BeginnerCourse10 hours

Featured reviews

TP

5.0Reviewed Jul 6, 2025

Very informative and great course for anyone who wants to start their career in Marketing

PP

5.0Reviewed Mar 9, 2025

please give certificate free, because im very poor

AD

5.0Reviewed Mar 1, 2025

The way in which Dhrithi Ma'am explained the concepts is simple yet effective. Amazing content and delivery. Kudos!!

All reviews

Showing: 10 of 10

Brajesh Kumar
5.0
Reviewed Apr 4, 2026
Maxwell Munetsi
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Reviewed Sep 25, 2025
Ahmar Dharwar
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Reviewed Mar 2, 2025
Tej Arvind Pewekar
5.0
Reviewed Jul 6, 2025
Angela Franco Matos
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Reviewed Oct 14, 2025
P.Jayaprasanna.
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Reviewed Mar 10, 2025
Carolin Kubo
5.0
Reviewed Jul 10, 2025
Ramesh Nagasamudram
5.0
Reviewed Oct 17, 2025
Vikash
5.0
Reviewed Dec 27, 2025
AKASHDEEP SINGH
5.0
Reviewed Oct 29, 2025