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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,512 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

AA

Jul 29, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

MW

Apr 28, 2020

Very clear content. A good mix of reading suggestions, video content and thorough theory. If you already had some education on marketing before, this might be a lot of repetition.

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251 - 275 of 464 Reviews for Sports Marketing

By Yelstyn D

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May 13, 2020

A very informative and exciting course

By Brendan P

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Aug 5, 2022

Very good course with lots to learn!

By Juan C E

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May 11, 2020

Exceptional course, I really like it.

By Intermedia S

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Dec 7, 2019

This course help me a lot! Thank you!

By Amy J

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Aug 27, 2019

Really enjoyed the course. Thank you!

By Karim M

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Feb 13, 2023

As Expected a valuable great Course!

By Emmanuel M

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Sep 27, 2020

I really loved the course in general

By Gavin L D

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Dec 15, 2020

Specific and very well thoguht out.

By Eli Y

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Jul 14, 2020

amazing course highly recommending.

By Mariam T

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Feb 6, 2019

Absolutely amazing and interesting.

By Fetes S

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May 22, 2019

It’s a great course. 10/10 for me.

By Patrick O

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Oct 20, 2020

Loved every minute of the course!

By Biagio L L

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May 17, 2020

Good course it's very interesting

By Chris L

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Apr 20, 2020

Excellent material and insightful

By Valeria O A

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Aug 31, 2023

It has really good potential !!!

By Odudu A B U

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Jul 20, 2023

I loved every bit of the journey

By Sıdal A

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Nov 14, 2022

that was amazing Im really happy

By Elizabeth H

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Mar 8, 2022

Enjoyable and informative course

By Alejandro I

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Apr 7, 2021

Very complete and helpful course

By Sameer

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Nov 2, 2024

I highly recommend this course.

By Nsimbi S

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Jan 24, 2020

Great Curated Sports Knowledge.

By Gale K

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Aug 1, 2024

Good course. Very informative.

By Javier A L

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Mar 27, 2023

Amazing Course, learned a lot!

By Deleted A

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Apr 2, 2020

Great Professor and Curriculum

By Sandro M P

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Nov 21, 2024

Molto interessante e dinamico