Back to The Search for Great Ideas: Harnessing creativity to empower innovation.
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation.

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.

Status: Decision Making
Status: Ideation
Course11 hours

Featured reviews

SR

4.0Reviewed Jun 12, 2016

Interesting, gave an unique approach to innovation and creativity.

MA

5.0Reviewed Oct 15, 2020

This is a good course, thanks to Dr Forrest S.Carter and Dr Ken Syzmusiak for the lecture also to mentor staff. Thanks

AS

5.0Reviewed Oct 26, 2018

Really is a course that gets you thinking about stuffs, pushing you to get more creative and think outside the box.

MM

4.0Reviewed Oct 5, 2016

Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.

DS

5.0Reviewed Sep 23, 2018

Good information about empowering the creativity for innovators

NJ

5.0Reviewed Aug 9, 2020

I've learned about different thinking methodology throughout this course, and I've been able to shape my thinking during this course.

CK

5.0Reviewed Sep 10, 2020

its an excellent course..thnks instructor for giving me the chance to learn

CC

5.0Reviewed Sep 9, 2024

The lessons provided practical guidance on conducting effective interviews and analyzing customer feedback.

AC

5.0Reviewed Apr 15, 2025

Good activities to change your way of seeing the needs of others.

AH

5.0Reviewed Jan 3, 2019

Very good course. Good contents. Thank You MSU and Coursera.

OZ

5.0Reviewed Dec 10, 2019

Great concepts to help one work through a business development process. Concise and to the point. Looking forward to the other courses in the specialization.

All reviews

Showing: 20 of 61

Michael Obodnikov
1.0
Reviewed Apr 6, 2016
James L. Olsen
4.0
Reviewed Feb 19, 2019
Oscar A. Zuniga
5.0
Reviewed Dec 10, 2019
Asbin Sitaula
5.0
Reviewed Oct 26, 2018
Manuel Medina Albero
1.0
Reviewed May 31, 2016
Nusrat Jahan
5.0
Reviewed Aug 10, 2020
Mohd Fazila Bin Ahmad
5.0
Reviewed Oct 15, 2020
Dr A. C. Suthar
5.0
Reviewed Sep 23, 2018
Ahasanul Basher Hamza
5.0
Reviewed Jan 4, 2019
DINAKARAN J
5.0
Reviewed Jun 18, 2020
Rakesh S
5.0
Reviewed May 27, 2020
Mando
4.0
Reviewed Oct 5, 2016
Suryasree Roychowdhury
4.0
Reviewed Jun 13, 2016
Danilo Chiarlone
3.0
Reviewed Jul 19, 2018
Ata Syed
1.0
Reviewed Aug 3, 2020
Greisy Vicky Palomino Retis
5.0
Reviewed Sep 3, 2021
Franklin Adrian Rodas Florez
5.0
Reviewed Apr 1, 2021
Coloma
5.0
Reviewed Sep 9, 2024
Stephanie Alexandra Becerra Quillca
5.0
Reviewed Oct 17, 2025
5.0
Reviewed Aug 18, 2023