Back to 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
National Taiwan University

行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

課程將協助學員熟悉行銷及顧客關係管理的基本概念,並透過介紹行銷策略 (STP) ,了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象,以及這些新興消費現象對行銷策略及品牌管理的影響。

Status: Target Market
Status: Customer Relationship Management
BeginnerCourse18 hours

Featured reviews

PP

5.0Reviewed Mar 2, 2017

經由活潑的課程解說發現到行銷的趣味性,以及各式演化及過程的理解,期待教授再多增加一些類似的課程!~:)

All reviews

Showing: 20 of 26

伊柔 沈
5.0
Reviewed Oct 2, 2018
葉律徉
4.0
Reviewed Nov 25, 2019
Peilun Ma
4.0
Reviewed Mar 21, 2017
王婉驊
5.0
Reviewed Oct 28, 2022
劉思彤
5.0
Reviewed Jun 12, 2017
peiling
5.0
Reviewed Mar 2, 2017
Yi Li
5.0
Reviewed Mar 15, 2017
Yi Lyu
5.0
Reviewed Mar 12, 2017
Tsan Te Yeh
5.0
Reviewed Mar 22, 2017
陳禹蓁
5.0
Reviewed Nov 20, 2021
吳佳芬
5.0
Reviewed Mar 20, 2017
Celine Lorenza Budiman
5.0
Reviewed Jun 24, 2021
Judy Teng
5.0
Reviewed Mar 8, 2023
賴郁雯
5.0
Reviewed Dec 25, 2021
Jung-Chun Liu
5.0
Reviewed May 31, 2021
TMU李佳怡
5.0
Reviewed Oct 12, 2024
邓凯
5.0
Reviewed Jun 21, 2017
許子揚
5.0
Reviewed Nov 20, 2018
Chris Yeh
5.0
Reviewed Mar 26, 2017
TMU陳威宇
5.0
Reviewed Apr 5, 2024