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Google

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results

Status: Key Performance Indicators (KPIs)
Status: Marketing Automation
BeginnerCourse19 hours

Featured reviews

EN

5.0Reviewed May 29, 2023

This course has provided me with the best of Email Marketing and I will recommend everyone who has interest in email marketing to grab this opportunity of learning and getting more skills.

BT

5.0Reviewed Jul 25, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

PN

4.0Reviewed Nov 12, 2022

Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

JB

5.0Reviewed Nov 8, 2024

Provided a complete education on the concepts and strategies needed for creating and managing effective email campaigns with informative videos and literature and how to activities

AY

5.0Reviewed Nov 8, 2022

It was hard learning qualitative information compared to metrics and anything quantitative. I felt like I found something I am not strong at which means I know what I can improve on.

MA

5.0Reviewed Feb 26, 2023

This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.

MC

5.0Reviewed Jun 23, 2023

I learnt so much during this course! It was also very easy to understand and there were a lot of relevant course work that I believe will be 100% useful as a future email marketer.

SS

4.0Reviewed Jun 5, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

AE

5.0Reviewed Oct 11, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

SK

5.0Reviewed May 16, 2023

Email marketing is wonder way to Increase sales, awareness and educate about your Product. In this Google course i learn this art of send emailing and engaging audience with brand and products

JO

5.0Reviewed Jun 13, 2023

The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.

AS

4.0Reviewed Oct 26, 2022

V​ery informative course. I enjoyed the presenter as well. Very good hands on approach. Would suggest a "mock" acted out presentation to help visualize a presentation to stakeholders.

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