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Google

Think Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results

Status: HubSpot CRM
Status: Email Automation
BeginnerCourse19 hours

Featured reviews

SK

5.0Reviewed May 16, 2023

Email marketing is wonder way to Increase sales, awareness and educate about your Product. In this Google course i learn this art of send emailing and engaging audience with brand and products

VO

5.0Reviewed Oct 8, 2022

I'll say this is my best ourse so far. I enjoyed myself throughout the entire process. I can't wait to see what the future holds for me , as an e mail marketer. Thank you Miriam.

BT

5.0Reviewed Jul 25, 2023

I enjoyed the entire segment. It was not only engaging, but kept my attention as well. The instructor was the best. Thanks Miriam. I could see myself in a role as an email marketer.

PN

4.0Reviewed Nov 12, 2022

Excellent materials. I have not mastered it all but I have so far gained in-depth foundational knowledge for my professional growth as a digital marketing and e-commerce professional. Thank you

JB

5.0Reviewed Nov 8, 2024

Provided a complete education on the concepts and strategies needed for creating and managing effective email campaigns with informative videos and literature and how to activities

AC

5.0Reviewed Sep 26, 2022

I've learn the complete concept of Email Marketing through this course, and most important is ​able to get lots of template for goal setting , data reporting purpose. Thanks Coursera :)

DB

5.0Reviewed Feb 27, 2023

Loved this Instructor! She was so warm and welcoming. I just wanted to hug her. Also the information in this course has me leaning toward wanting to pursue Email Marketing in the near future.

SS

4.0Reviewed Jun 5, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

MA

5.0Reviewed Feb 26, 2023

This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.

AE

5.0Reviewed Oct 11, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

HV

5.0Reviewed Oct 18, 2022

T​hank you very much for your great job!Lectures are presented very scientifically, easy to understand, easy to take notes for review. I feel the friendliness and energy from the instructors.

JO

5.0Reviewed Jun 13, 2023

The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.

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