MN
5.0Reviewed Jun 17, 2020
Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
Excellent course with a lot of practical examples and great learning.
Market and Competition in Pricing Strategy
If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.
Status: Competitive Analysis
Status: Marketing
BeginnerCourse12 hours
Featured reviews
AG
4.0Reviewed Jul 15, 2020
I still need to look how the course can be applied to digital products and apps world. May be you can add more lectures on that? I am happy to share some stuff on that
RS
5.0Reviewed Jun 21, 2017
Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.
MA
5.0Reviewed Sep 27, 2017
Excellent course with a lot of practical examples and great learning.
AH
5.0Reviewed Jan 14, 2019
I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
CA
5.0Reviewed Jul 11, 2019
A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.
GN
5.0Reviewed Oct 19, 2020
Wonderful course! Really like the course structure and the way it has been taught.
IS
5.0Reviewed May 18, 2018
I had a fantastic learning time through the course!!!
JJ
5.0Reviewed May 22, 2020
Again, a great course within this specialisation.
JJ
4.0Reviewed Jan 28, 2025
Good introductory class for the basics of pricing strategies
AG
5.0Reviewed Apr 23, 2021
Good for basic understanding and it is a beginners course
RN
5.0Reviewed Aug 18, 2019
The course provides real life examples, case studies. It was very helpful!
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Mukta Agarwal
5.0
Reviewed Sep 27, 2017Shivani Bhandari
5.0
Reviewed Jul 14, 2020The course offers a deep insights in terms of market value, market share and market proportion a product holds from pricing angle and its impact on economy & budget all together.
The collaboration with BCG has resulted in an excellent offerings in terms of knowledge, practical and theoretical as offered. As student of economics in high school, the course surely offers a greater impact as in seen through concepts of Macroeconomics, Microeconomics and classical theory evaluated (in essence) throughout the courses taken.
Ajit Pandey
5.0
Reviewed Sep 10, 2017I highly recommend this course for understanding the competition angle in pricing strategy. Course contains so much practical and real life examples share by very experienced professionals. Great learning experience. The professors have done a great job in sharing their knowledge in a very clear and concised manner.
Olesya Altynbaeva
5.0
Reviewed Jul 20, 2019This course covers important topics related to competition and how it affects product pricing. In my opinion, the course is sufficient for pricing goods across different distribution channels. Assignments and quizzes are well-balanced in terms of evaluating the course concepts. Highly recommended!
Renato Cesar Menendes Cruz
5.0
Reviewed Mar 5, 2023https://lnkd.in/dqt6VDPd - Cost and Economics in Pricing Strategy - Nota recebida: 91.25%
https://lnkd.in/d2hYwHhX - Customer Value in Pricing Strategy - Nota recebida: 81.66%
https://lnkd.in/dhgpJCm7 - Market and Competition in Pricing Strategy Nota alcançada 86.25%
Reinis Simanovskis
5.0
Reviewed Jun 21, 2017Great course, great specialization. A very nice presentation of the Market and Competition lens - legal, game theory and cooperation through competition, all come together very nicely in this course.
Shishir Gupta
5.0
Reviewed Apr 30, 2020The course is well structured and provide lot of information to grasp. I will suggest all the MBAs and budding entrepreneur to go through the course and learn each and every thing.
Camilo Andrés Acosta
5.0
Reviewed Jul 12, 2019A great approach on undertand your competitors and how to interact with them regatrding pricing matters, avoiding or having a confrontation in a price war.
Anwar Mohammed Ahmed Al Hada
5.0
Reviewed Jan 14, 2019I have added new information to me, it was an excellent course and I would like to complete another course. and I would to thank all teachers
Wang Laijun
5.0
Reviewed Sep 27, 2017each video in this course is great ! I really appreciate the two teachers give me so excited and practical content !!!
Mouttou Natanasigamani
5.0
Reviewed Jun 18, 2020Great course, Great tutors and helps me in many ways to grow. Thanks to the UVA and BCG teams.
Gaurav Naha
5.0
Reviewed Oct 20, 2020Wonderful course! Really like the course structure and the way it has been taught.
Ravali Namburu
5.0
Reviewed Aug 18, 2019The course provides real life examples, case studies. It was very helpful!
amit ambar gupta
5.0
Reviewed Apr 23, 2021Good for basic understanding and it is a beginners course
Ismail Adewale Salami
5.0
Reviewed May 18, 2018I had a fantastic learning time through the course!!!
jonathan
5.0
Reviewed May 22, 2020Again, a great course within this specialisation.
Soren Gade
5.0
Reviewed Apr 10, 2018Super course - really relevant and engaging.
Vikash Punglia
5.0
Reviewed Aug 27, 2017Just superb. One of the best MOOCs ever.
Oliver H. Muenster
5.0
Reviewed Sep 15, 2024Excellence course, I have learnt a lot!
Luis Ripado
5.0
Reviewed Apr 15, 2020Exceptional course. Really liked it