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University of Virginia

Pricing Strategy in Practice

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization courses—from basic techniques of economics to knowledge of customer segments, willingness to pay, and customer decision making to analysis of market prices, share, and industry dynamics—you will practice setting profit maximizing prices to improve price realization. You'll finish the course with a portfolio-building project that demonstrates your pricing prowess from this Darden School of Business at the University of Virginia and Boston Consulting Group course.

Status: Market Analysis
Status: Case Studies
IntermediateCourse13 hours

Featured reviews

EM

5.0Reviewed Mar 6, 2019

Extremely good course. I learned a lot and can apply it instantly to my work

IS

5.0Reviewed Feb 28, 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

YN

5.0Reviewed Jan 24, 2026

Learnt a lot of things both from a price setting and as a consumer

UE

5.0Reviewed Jun 12, 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

SK

5.0Reviewed Sep 1, 2017

Excellent business and application oriented course

SS

5.0Reviewed Apr 25, 2020

A course that is well taught and highly informative. Recommend it and the specialisation :)

CB

4.0Reviewed Apr 1, 2018

This is a very useful course that I have taken in pricing. I enjoyed learning it and it is very helpful for me.

OO

5.0Reviewed Jul 24, 2018

Very insightful course, I am very happy I came across this.

EK

5.0Reviewed Feb 3, 2021

Great course, Fantastic tutors (both from Darden and BCG).The only flaw is the delays in the assignment review (might take even 2-3 weeks)

AA

5.0Reviewed Apr 23, 2020

great course and content. even after almost 10 years in the business environment i was able to learn something new

AR

5.0Reviewed Oct 10, 2021

The faculty had very rich experience in Pricing and their sharing of the real world experiences enriched the learning experience. Great course on Pricing

All reviews

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