Back to Customer-Centric IT Strategy
University of Virginia

Customer-Centric IT Strategy

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

Status: Business Strategy
Status: Information Technology
BeginnerCourse6 hours

Featured reviews

RK

5.0Reviewed Jun 30, 2021

The examples presented in the course were really helpful in understanding what goes into developing a customer centric IT strategy.

MP

5.0Reviewed Jan 8, 2021

Very good course for jobs related to IT project design and implementation for customers!

AG

5.0Reviewed Apr 10, 2021

The examples of how to apply the learnings to actual problem scenarios is amazing.

VV

4.0Reviewed Jun 17, 2025

I think the piece on AI will have to be improved as to how Agents and Agentic AI changes the IT strategy and customer centricity.

VS

4.0Reviewed Feb 16, 2021

Nice course; Alex is brilliant. However, there was too much overlap with the previous course of this specialization.

MS

4.0Reviewed Sep 1, 2018

Highly insightful and relevant content presented so well ,Meaningful quiz and questions enrich the learning experience

PR

4.0Reviewed Apr 19, 2023

Good break down of IT strategy ..would be great to have more of IT specific examples

MN

5.0Reviewed Nov 20, 2019

very useful course, and quick/to the point, provided clear and easy to use techniques for creating an IT strategy

MM

5.0Reviewed Oct 1, 2022

t​his was a great experience and i am looking forward to learning more about this in the specialization

GS

5.0Reviewed Dec 3, 2020

Leading the Modern Day Business Specialization should be renamed to something that is better aligned with the industry terms - such as Digital Transformation Specialization or

AM

5.0Reviewed Sep 11, 2018

A great course that focuses on the importance of being customer centric when developing IT solutions. Alex Cowan is a good lecturer.

FL

5.0Reviewed Oct 8, 2018

Excellent way to use new tools to create an IT project, or maybe any kind of project!

All reviews

Showing: 20 of 164

Konstantin Vasiliev
1.0
Reviewed Nov 16, 2019
Evas Basakci
5.0
Reviewed Aug 2, 2019
luis macias
5.0
Reviewed Sep 23, 2019
Mariam Omran Al Nuaimi
5.0
Reviewed Nov 20, 2019
Gene Kurochkin
5.0
Reviewed Feb 27, 2018
Murphy Choy
5.0
Reviewed Apr 12, 2018
Justin Chatterton
5.0
Reviewed Apr 24, 2020
Preammie Preme
5.0
Reviewed May 29, 2020
Cristian Sepulveda
5.0
Reviewed Mar 11, 2020
Souban Sheikh
5.0
Reviewed Aug 28, 2020
Girish Shrigadi
5.0
Reviewed Dec 4, 2020
Lidia Lake
5.0
Reviewed Apr 26, 2022
Alastair Majury
5.0
Reviewed Sep 11, 2018
Alan Benjamin He
5.0
Reviewed May 22, 2020
Deepak Yeshwanth Saibaba
5.0
Reviewed May 2, 2020
Chissa Bruijs
1.0
Reviewed May 5, 2021
Michel Draaijer
1.0
Reviewed Mar 25, 2018
Ellen Fitzenrider
5.0
Reviewed Aug 31, 2020
Catherine Bantug
5.0
Reviewed Dec 13, 2020
Sarah Cohen
5.0
Reviewed Apr 17, 2018