Back to Design Thinking: Discovery Tools
University of Virginia

Design Thinking: Discovery Tools

Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

Status: Qualitative Research
Status: Stakeholder Analysis
BeginnerCourse14 hours

Featured reviews

AC

5.0Reviewed Sep 28, 2023

This is a great course I'm sure you'll enjoy and I recommend it to anyone who can. The course will help me clearly explain my ideas and even communicate my ideas easily for others to understand.

All reviews

Showing: 8 of 8

Deborah Novak
5.0
Reviewed Aug 16, 2024
A Connect
5.0
Reviewed Sep 28, 2023
VEGURU AJAY
5.0
Reviewed May 11, 2023
Tania Fearon
5.0
Reviewed Oct 19, 2023
ISHA KUMARI
5.0
Reviewed Sep 27, 2024
BATHALA KALPANA
5.0
Reviewed May 17, 2023
Jakub Turan
4.0
Reviewed Nov 10, 2023
Sima Das
4.0
Reviewed Jun 23, 2025