Back to 市场营销概论 (中文版)
University of Pennsylvania

市场营销概论 (中文版)

通过探究客户决策根源,学习市场营销基础知识。主要课题包括品牌塑造战略(例如,品牌定位、品牌传播)、客户中心化市场营销战略,以及新市场开拓(例如,渠道战略、市场营销规划)。成功完成本课程后,您可以运用所学技能处理现实商务挑战,这也是沃顿商学院商务基础专项课程的组成部分。

Status: New Business Development
Status: Marketing Communications
BeginnerCourse9 hours

Featured reviews

JH

4.0Reviewed Oct 16, 2016

The English translation into simple Chinese is not very good. I missed the meaning of words or sentences from simple Chinese.

WT

5.0Reviewed Dec 29, 2016

Wonderful Course, I love it;Professional Teachers, I like them;i will keep learning!my next course is Corporate finance, hope i could pass and be certified. Best RegardsSophia

LL

5.0Reviewed Apr 27, 2018

Acquired so much knowledge that can use in my career.

CL

5.0Reviewed Aug 20, 2018

It is a very useful course that provides me much information about Marketing, which helps me comprehend the field of market and management.

All reviews

Showing: 20 of 43

Cindy LIANG
5.0
Reviewed Aug 20, 2018
刘思妤
4.0
Reviewed Jul 29, 2017
Wang Tingting
5.0
Reviewed Dec 29, 2016
Linqi Liu
5.0
Reviewed Apr 27, 2018
齐媛
4.0
Reviewed Oct 30, 2017
刘峰
5.0
Reviewed Jan 1, 2019
Claire
5.0
Reviewed Jun 10, 2018
Lin Yu
5.0
Reviewed Aug 28, 2016
ZHANG Qian
5.0
Reviewed Mar 7, 2019
黄书健
5.0
Reviewed Mar 8, 2017
张兴家
5.0
Reviewed Nov 14, 2019
谢东升
5.0
Reviewed Mar 2, 2020
Hsu Chun Cheng
5.0
Reviewed Dec 9, 2020
Li Shunfeng
5.0
Reviewed Jun 30, 2017
Steffi Lin
5.0
Reviewed Jul 11, 2017
朱丹丹
5.0
Reviewed Nov 11, 2018
SUMMER
5.0
Reviewed May 24, 2016
Yuxiang Qin
5.0
Reviewed Feb 28, 2025
zhufujun
5.0
Reviewed Jun 11, 2020
Ma YiChen
5.0
Reviewed Aug 1, 2016