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Coursera

Building a Business Presence With Facebook Marketing

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Status: Business Marketing
Status: Social Media Management
BeginnerGuided Project2 hours

Featured reviews

BA

4.0Reviewed Sep 23, 2022

I​ have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.

J

5.0Reviewed Nov 3, 2020

I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.

JS

4.0Reviewed Jan 23, 2022

I found this both easy to follow along with and practicle for anyone looking at trying something new. The Facebook platform is one the first and easiest to use for a beginner

B

5.0Reviewed Dec 10, 2021

The coures was so intereting and was easy to undertand particularly the hand on activities has made my learning so easy to follw

ZK

5.0Reviewed Jan 2, 2024

Hi, i have successfully completed building presence with Facebook marketing course. All credit goes to my instructor and the Coursera team members. Thank so much coursera team

KU

4.0Reviewed Jan 15, 2023

Instructor is good. But this course need to update to work with new Facebook layout. Other than that, the lessons providing in this course was valuable for me.

EE

4.0Reviewed Aug 25, 2021

Nice explanatory however, it is impossible to change to classic Facebook layout. The new layout seem so much easier to use just need time to get used to it.

SP

5.0Reviewed Oct 17, 2020

This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!

PP

5.0Reviewed May 1, 2022

This is the perfect Project Course for people who will start to make their own Facebook Page, detailed and instructions were very clear. From zero to something! Great Job!

ND

5.0Reviewed Feb 4, 2023

This course has been well designed to guide a beginner digital marketer from setting up a facebook page for a business to optimizing same to the right audience.

SG

5.0Reviewed Sep 14, 2020

It is a great course for a person who is at the beginner level on Facebook. The most important parts are explained very well.

KA

5.0Reviewed Apr 22, 2022

Wonderful course to learn how FB ads and events can help increase awareness for your business. Simple, easy to follow instruction with hands on opportunity.

All reviews

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