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Facebook Content Creator Pro Specialization

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Coursera

Facebook Content Creator Pro Specialization

Learn Facebook Marketing from Posts to Profits.

Build your complete Facebook strategy with content creation, community building, and advertising.

Nina Ottaviano
Michael Morgan
Emmanuel Ibekwe

Instructors: Nina Ottaviano

Included with Coursera Plus

Get in-depth knowledge of a subject

from 1,796 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 1,796 reviews of courses in this program

Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create compelling Facebook content across all formats including posts, videos, and live streams.

  • Build engaged communities and understand the algorithm for maximum organic reach.

  • Master Facebook advertising and monetization features to generate revenue from your presence.

Details to know

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Taught in English
Recently updated!

March 2026

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Specialization - 20 course series

Facebook Strategy: Effective Content

Facebook Strategy: Effective Content

Course 1, 1 hour

What you'll learn

  • Develop effective strategies for Facebook content

Skills you'll gain

Category: Target Audience
Category: Content Strategy
Category: Social Media
Category: Content Performance Analysis
Category: Performance Analysis
Category: Digital Media Strategy
Category: Customer Insights
Category: Social Media Content
Category: Content Marketing
Category: Target Market
Category: Facebook
Category: Social Media Strategy
Facebook Planning: Manage Content Like a Pro

Facebook Planning: Manage Content Like a Pro

Course 2, 1 hour

What you'll learn

  • Plan and manage your Facebook content for consistency and impact

Skills you'll gain

Category: Social Media Content
Category: Content Strategy
Category: Social Media Management
Category: Content Management
Category: Facebook
Category: Content Performance Analysis
Category: Scheduling
Category: Drive Engagement
Category: Social Media
Category: Content Creation
Category: Live Streaming
Category: Calendar Management
Category: Google Workspace
Category: Workflow Management
Facebook Content Creation Essentials

Facebook Content Creation Essentials

Course 3, 3 hours

What you'll learn

  • Create engaging content for Facebook with ease

Skills you'll gain

Category: Video Production
Category: Content Creation
Category: Facebook
Category: Design Elements And Principles
Category: Social Media
Category: Graphic Design
Category: Video Editing
Category: Writing
Category: Photo Editing
Category: AI Product Strategy
Category: Prompt Engineering
Category: Social Media Content
Category: Storytelling
Category: Photo/Video Production and Technology
Category: Drive Engagement
Category: Copywriting
Facebook Visuals: Enhance Photography & Design

Facebook Visuals: Enhance Photography & Design

Course 4, 1 hour

What you'll learn

  • Design eye-catching visuals for your Facebook content

Skills you'll gain

Category: Layout Design
Category: Storytelling
Category: Content Creation
Category: Design Elements And Principles
Category: Photo Editing
Category: Design
Category: Graphic and Visual Design
Category: Photography
Facebook Watch: Create Engaging Videos

Facebook Watch: Create Engaging Videos

Course 5, 1 hour

What you'll learn

  • Create and optimize video content for Facebook Watch

Skills you'll gain

Category: Video Production
Category: Content Creation
Category: Storytelling
Category: Videography
Category: Storyboarding
Category: Video Editing
Category: Facebook
Facebook Storytelling: Write Compelling Stories

Facebook Storytelling: Write Compelling Stories

Course 6, 1 hour

What you'll learn

  • Craft posts that capture attention and encourage interaction on Facebook

Skills you'll gain

Category: Content Creation
Category: Drive Engagement
Category: Storytelling
Category: Social Media
Category: Facebook
Category: Persuasive Communication
Category: Social Media Content
Category: Writing
Category: Social Media Campaigns
Category: Prompt Engineering Tools
Category: AI Product Strategy
Category: Business Writing
Category: Copywriting
Facebook Live: Real-Time Engagement

Facebook Live: Real-Time Engagement

Course 7, 1 hour

What you'll learn

  • Leverage Facebook Live for real-time audience interaction

Skills you'll gain

Category: Live Streaming
Category: Customer Engagement
Category: Drive Engagement
Category: Facebook
Category: Technical Support
Category: Social Media Content
Category: Video Production
Category: Social Media
Category: Content Development and Management
Category: Social Media Strategy
Category: Scheduling
Category: Content Strategy
Facebook Insights: Crack the Algorithm

Facebook Insights: Crack the Algorithm

Course 8, 1 hour

What you'll learn

  • Demystify Facebook’s algorithm to enhance your reach

Skills you'll gain

Category: Content Performance Analysis
Category: Facebook
Category: Content Creation
Category: Analysis
Category: Social Media Strategy
Category: Drive Engagement
Category: Social Media
Category: Social Media Content
Facebook Analytics: Optimize Performance

Facebook Analytics: Optimize Performance

Course 9, 1 hour

What you'll learn

  • Use analytics to optimize your Facebook strategies and performance

Skills you'll gain

Category: Social Media
Category: Performance Analysis
Category: Analytics
Category: Driving engagement
Category: Social Media Strategy
Category: Trend Analysis
Category: Data-Driven Decision-Making
Category: Social Media Content
Category: Social Media Marketing
Category: Marketing Analytics
Category: Content Performance Analysis
Category: Performance Metric
Category: Data Analysis
Category: Facebook
Facebook Optimization: Grow Your Presence

Facebook Optimization: Grow Your Presence

Course 10, 2 hours

What you'll learn

  • Optimize your Facebook page for steady growth

Skills you'll gain

Category: Facebook
Category: Content Strategy
Category: Content Performance Analysis
Category: Social Media Strategy
Category: Revenue Management
Category: Scalability
Category: Social Media Content
Category: Marketing Analytics
Category: Online Advertising
Category: Brand Marketing
Category: Analytics
Category: Instagram
Category: Social Media Management
Category: Promotional Strategies
Category: Social Media Marketing
Category: Key Performance Indicators (KPIs)
Category: Data-Driven Decision-Making
Category: Performance Measurement
Facebook Growth: Boost Your Engagement

Facebook Growth: Boost Your Engagement

Course 11, 3 hours

What you'll learn

  • Grow your Facebook audience and drive engagement

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Community Development
Category: Social Media Campaigns
Category: Content Creation
Category: Social Media Marketing
Category: Scheduling
Category: Content Management
Category: Social Media Management
Category: Social Media Strategy
Category: Social Media Content
Category: Live Streaming
Category: Facebook
Facebook Communities: Maximize Interaction

Facebook Communities: Maximize Interaction

Course 12, 1 hour

What you'll learn

  • Build and nurture active communities on Facebook

Skills you'll gain

Category: Content Strategy
Category: Drive Engagement
Category: Community Development
Category: Social Media Content
Category: Facebook
Category: Social Media Management
Category: Discussion Facilitation
Facebook Monetization: Collaborate with Brands

Facebook Monetization: Collaborate with Brands

Course 13, 1 hour

What you'll learn

  • Monetize your Facebook content and grow your business

Skills you'll gain

Category: Content Strategy
Category: Live Streaming
Category: Business Development
Category: Goal Setting
Category: Target Audience
Category: Facebook
Category: Social Media Marketing
Category: Content Marketing
Category: New Business Development
Category: Social Media Strategy
Category: Social Media Management

What you'll learn

  • Generate targeted social media content: create personalized social media content tailored to different audience segments.

  • Design visually appealing social media posts: use generative AI to craft engaging visuals that complement their social media posts.

  • Analyze and refine content: measure engagement and adjust their content strategy based on performance data

Skills you'll gain

Category: Social Media Content
Category: Content Strategy
Category: Content Creation
Category: Storytelling
Category: ChatGPT
Category: Prompt Engineering
Category: Social Media Marketing
Category: Drive Engagement
Category: Copywriting
Category: Content Performance Analysis
Category: Target Audience
Category: Social Media Strategy
Category: Social Media Campaigns
Category: Market Research
Create Animated Social Media Posts using Canva

Create Animated Social Media Posts using Canva

Course 15, 2 hours

What you'll learn

  • Develop a new animated social media post using Canva.

  • Utilize the elements tool to create a background for a social media post.

  • Prepare an animated social media post using the text tool in Canva.

Skills you'll gain

Category: Animations
Category: Canva (Software)
Category: Social Media
Category: Graphical Tools
Category: Content Creation
Category: Graphic and Visual Design
Category: Graphic Design
Category: Graphics Software
Category: Marketing
Category: Collaborative Software
Small Business Marketing Using Facebook

Small Business Marketing Using Facebook

Course 16, 2 hours

What you'll learn

  • Create a Facebook profile and a Facebook business page

  • Learn about the features of your new Facebook business page

  • Learn how to market your small business on social media and communicate with clients

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Digital Advertising
Category: Social Media Management
Category: Marketing Analytics
Category: Customer Engagement
Category: Social Media
Category: Scheduling
Category: Social Media Content
Category: Content Marketing
Category: Target Audience
Category: Advertising
Organic Marketing: Facebook Groups For Small Businesses

Organic Marketing: Facebook Groups For Small Businesses

Course 17, 2 hours

What you'll learn

  • Create A client profile & Develop an attractive Facebook account.

  • Target and Leverage Facebook groups & their netiquette.

  • Construct an action plan.

Skills you'll gain

Category: Drive Engagement
Category: Facebook
Category: Social Media Marketing
Category: Content Creation
Category: Marketing
Category: Business Marketing
Category: Prospecting and Qualification
Category: Marketing Planning
Category: Target Audience
Category: Persona Development
Category: Social Media
Create a Facebook Business Page

Create a Facebook Business Page

Course 18, 2 hours

What you'll learn

  • Create a detailed Facebook page

  • Setup automated responses and automated messages

  • Add another admin to your Facebook page

Skills you'll gain

Category: Social Media Management
Category: Facebook
Category: Instagram
Category: Content Development and Management
Category: Social Media
Category: Marketing
Category: Administration
Category: Automation
Category: Marketing Automation
Get Started with Facebook Ads Manager

Get Started with Facebook Ads Manager

Course 19, 2 hours

What you'll learn

  • Know how to get started with Facebook Ads Manager.

Skills you'll gain

Category: Advertising Campaigns
Category: Facebook
Category: Advertising
Category: User Accounts
Category: Account Management
Category: Social Media Management
Category: Social Media Marketing
Category: Digital Advertising
Category: Social Media
How to Set Up a Facebook Ads Campaign

How to Set Up a Facebook Ads Campaign

Course 20, 2 hours

What you'll learn

  • Learn how to create a Business Manager account that will allow you to have full control of your presence on Facebook

  • Learn how to make and run ads on Facebook according to a clear objective following the Business objective of your company

Skills you'll gain

Category: Budgeting
Category: Advertising Campaigns
Category: Campaign Management
Category: Digital Marketing
Category: Advertising
Category: Social Media Management
Category: Target Audience
Category: Paid media
Category: Digital Advertising
Category: Marketing Budgets
Category: Social Media Marketing
Category: Marketing
Category: Social Media Campaigns
Category: Facebook
Category: Social Media

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Instructors

Nina Ottaviano
28 Courses27,258 learners
Michael Morgan
1 Course1,368 learners
Emmanuel Ibekwe
Coursera
4 Courses14,252 learners

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Coursera

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