Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

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Alex Genadinik

Marketing Psychology & Neuromarketing - 2026 Specialization

Lean Marketing Psychology And Neuromarketing.

Tap into buyer psychology, and boost marketing effectiveness by mastering emotional intelligence

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn marketing psychology

  • Add emotional intelligence and empathy to your sales and marketing

  • Add more creativity and out-of-the-box thinking to your marketing

Details to know

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Taught in English
Recently updated!

February 2026

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Specialization - 11 course series

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Marketing
Category: Data-Driven Decision-Making
Category: Target Audience
Category: Google Analytics
Category: Consumer Behaviour
Category: Market Research
Category: Business Research
Category: Market Analysis
Category: Focus Group
Category: Surveys
Category: Key Performance Indicators (KPIs)
Category: Active Listening
Category: User Research

What you'll learn

Skills you'll gain

Category: Marketing Psychology
Category: Consumer Behaviour
Category: Marketing Materials
Category: Selling Techniques
Category: Research
Category: Negotiation
Category: Product Marketing
Category: Advertising
Category: Marketing
Category: Customer Insights
Category: Target Audience

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Copywriting
Category: Social Media Marketing
Category: Content Creation
Category: Content Marketing
Category: Promotional Strategies
Category: Social Media
Category: Customer Engagement
Category: Social Media Content
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Innovation
Category: Persistence
Category: Continuous Improvement Process
Category: Entrepreneurship
Category: Cognitive flexibility
Category: Visionary
Category: Emerging Technologies
Category: Growth Mindedness
Category: Ideation
Category: Open Mindset
Category: Business Risk Management
Category: Creativity
Category: Creative Thinking
Category: Ingenuity
Category: Business Technologies
Pricing Strategies

Pricing Strategies

Course 5, 2 hours

What you'll learn

Skills you'll gain

Category: Product Strategy
Category: Sales Strategy
Category: Customer Relationship Building
Category: Upselling
Category: Price Negotiation
Category: Customer Retention
Category: Case Studies
Category: E-Commerce
Category: Coaching
Category: Service Design
Negotiation Skills So Strong That You Beat ChatGPT

Negotiation Skills So Strong That You Beat ChatGPT

Course 6, 2 hours

What you'll learn

Skills you'll gain

Category: Negotiation
Category: Overcoming Objections
Category: Collaboration
Category: ChatGPT
Category: Contract Negotiation
Category: Conflict Management
Category: Price Negotiation
Category: Rapport Building
Category: Sales
Category: B2B Sales
Category: Closing (Sales)

What you'll learn

Skills you'll gain

Category: Copywriting
Category: Corporate Communications
Category: Performance Measurement
Category: ChatGPT
Category: Branding
Category: Key Performance Indicators (KPIs)
Category: Data Ethics
Category: Storytelling
Category: Content Performance Analysis
Category: Prompt Engineering
Category: Responsible AI
Category: Value Propositions
Category: Brand Marketing
Category: Customer Engagement
Category: Brand Strategy
Category: Drive Engagement
Category: Brand Awareness

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Compassion
Category: Rapport Building
Category: Negotiation
Category: Professionalism
Category: Empathy & Emotional Intelligence
Category: Consultative Selling
Category: Overcoming Objections
Category: Decision Making
Category: Active Listening
Category: Communication Strategies
Category: Non-Verbal Communication
Category: Personal Development
Category: Consumer Behaviour
Category: Sales Strategy

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Rapport Building
Category: Empathy
Category: Active Listening
Category: Sales Strategy
Category: Consultative Selling
Category: Sales Prospecting
Category: General Sales Practices
Category: Overcoming Objections
Category: Sales
Category: Sales Process
Category: Customer Relationship Management

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Sales Strategy
Category: Overcoming Objections
Category: Interpersonal Communications
Category: Selling Techniques
Category: Active Listening
Category: Customer Relationship Building
Category: Consultative Selling
Category: Rapport Building
Category: Consumer Behaviour
Category: Sales Process
Category: Non-Verbal Communication

What you'll learn

Skills you'll gain

Category: ChatGPT
Category: Copywriting
Category: Sales Process
Category: Marketing Materials
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Marketing
Category: Sales Strategy
Category: Sales
Category: Promotional Strategies
Category: Selling Techniques
Category: Target Audience
Category: Marketing Strategies

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Instructor

Alex Genadinik
Alex Genadinik
115 Courses17,265 learners

Offered by

Alex Genadinik

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